Building a Winning Fundraising Platform
An examination of the importance of fundraising in colleges today through a review of what has and has not been successful in both the colleges and other sectors, and a look at what needs to be in place for colleges to be successful in their fundraising efforts.

Presenters: Marnie Spears and Michael Logue

Reaching Today's College Student
A detailed presentation on the characteristics of today's college student based on recent research of those who pursue a college education in Ontario from two perspectives: those who come to college directly from secondary school and those who enter college after having been away from education for at least one year. Discussion focused on characteristics of the student population, and ways of responding to the needs of these students.

Panelists: Theresa Harris, Yves Pelletier and Karen Sjiolin

Branding an Industry – Principles & Case Studies
A look at the principles of changing an industry's identity through examples of how these principles have been successfully applied by other industries.

Presenter: Liz Atkins

Getting on the Radar - Where Postsecondary Education Stands in the Political Environment
Representatives of the three provincial political parties discussed each party's view of postsecondary education over the next while. This session highlighted which issues will have the most appeal to the parties, and advocacy approaches likely to be most effective.

Panelists: Sean Conway, David Cooke, Janet Ecker, Sheila James

Meeting Employer Needs - Effective Strategies for Colleges
A discussion of what employers will need from colleges in the years ahead to build successful workforces, and what colleges will need to do in order to become the "go to" solution for business training needs.

Panelists: Jo Ann Brown, Tom Goldie and David Santi

Mobilizing Your Campus to Achieve Enrolment Success
A workshop on how your campus can achieve enrolment success using strategic tools such as institutional goal setting, a coordinated marketing and recruitment approach, building relationships with students during the enrolment and financial aid processes, and a greater focus on coordinated retention initiatives.

Presenter: Kathy Fitzgerald

Tech Talk - Are You Reaching Your Audience Effectively?
A look at how colleges can leverage the latest trends to access untapped student markets e.g. viral videos, mobile phones.

Panelists: Emily Marcoccia, Sandra May Greefkes, Bob Johnson